5 SEO Tips to Increase Traffic to Your Website
If you want to drive more visitors to your website, you will have to know how to attract them. Search engine optimization or SEO is the art of attracting your target audience to check out your website and eventually become actual, paying customers that keep on coming back. And yes, this SEO stuff is something every ordinary person can learn and implement to their business, which could be very handy if you happen to have a limited budget for digital marketing campaigns.
Here are 5 practical and effective ways you can use SEO to increase your website traffic:
Identify Where Your Present Traffic is Coming From
Before you start making changes to your website or your online marketing strategy, you must first determine how your current audience are finding your website. Take a quick look at Google
Analytics and take note of the keywords that people are using in their searches to find you, the sites they’re clicking from to land on your website, and the pages on your website that people are visiting the most. All of these details will be helpful as you revamp your SEO strategy.
Tweak Your Web Copy
After seeing the statistics on your website analytics, start tweaking copy on pages that are getting the least traffic. Remember that your web content is there to communicate your business offers to potential customers. If they don’t sound appealing to you, they won’t sound appealing to your target audience either. Make sure that your content is engaging and that your offerings are stated well so that these are obvious and clear to your reader.
Perform a Keywords Research
Doing keyword research allows you to determine which words and phrases are actually being used by people when searching for your products or services and narrow down your list to those relevant keywords that your target audience is actually using in their searches.
The E-commerce experts at Comalytics.com blog out this
- It is also important for you to choose specific keywords that would lead people who intend to purchase your specific product or service towards your website. Your keywords should include what you actually sell, like “residential landscaping services”. If you are a local business, it would be best to add your city, so the keyword phrase would be “Miami residential landscaping services”. Choose your relevant keywords and phrases carefully, then include these on the web copy for each page of your website.
Insert Your Keywords Naturally
Keyword stuffing is forbidden in the world of SEO. Google rewards websites which have content
that are actually created for the users, so avoid placing too many keywords in your copy and add keywords naturally so your site visitors can read your content smoothly.
After adding your keywords, read your web copy out loud. If you are able to sound like a person discussing something worthwhile, you’re good to go. You can learn more about how proper keywords selection and usage by obtaining an online SEO training and certification.
Make sure you’re also filling out the title tags and meta descriptions for all of your webpages, as these are what appears in search results. Observe the proper length for both and make sure that they contain helpful information that people can use to make a quick choice on whether to click on the link and check your site for what they’re looking for.
With these five simple SEO tips
, you can now start seeing some improvements with your website traffic and eventually with actual customer sales and revenues.
Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn